inSIGHTer is designed to give users a playful approach to the topic of sustainability when traveling. During their trip, alternative spots are to be discovered and explored locally. The user will be rewarded for this route with unique coins. The more coins the user collects from the inSIGHTs, the higher vouchers can be earned over time.

The mission of inSIGHTer is to cooperate with cities worldwide that are committed to improving the livelihoods of local communities. It is an initiative that points out sustainable alternatives at worldwide travel destinations and thus promotes the role of tourism in achieving the Sustainable Development Goals (SDGs) in view of the 2030 Agenda.

In addition to the collaborative concept research, it was my part to come up with the Business Model and develop the Stylesheet to provide my team with a framework that helped us elaborate the final prototype. I was also responsible for creating approachable copy for a target audience for whom sustainability in travel is rather unimportant. The challenge was to convey the core message on a level that was not immediately obvious.